Philadelphia Inquirer | 06/02/2006 | Editorial | Here’s the latest word from Geno’s
The customer is always right? Not at Geno’s Steaks in South Philadelphia.

Belly up to its counter and order a cheesesteak in a language other than English, and you’ll walk away hungry. Fromage-avec? Fugheddaboudit.

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Glad to hear it! This is an ENGLISH speaking country or was the last time I looked. I think he is going a bit overboard in not letting folks point at menu items but it IS getting him more advertising than he could get any other way.