Slashdot | Can a Customer Loyalty Database Change a Society?
The following is taken from the comments and illustrates a LONG standing problem with family owned business
—
The village where I live is about 3 miles from the nearest Tesco and, one by one, the small family-run shops are closing. But they themselves are partly to blame – apart from Saturday mornings, they’re closed when I’m at home. I would buy my meat fresh the butchers, fruit and veg from the greengrocer, and fresh bread from the bakers, but they don’t give me that choice. If they stayed open late, just by a couple of hours, one day a week they’d get my business. At the moment the only people able to shop there are pensioners, the unemployed, housewives and shift workers.
—
I see this constantly. The family business that is open to the public (brick front vs web store) only wants to be open during “business hours” or 9 to 5 then everyone wants to be off and go out and do things. Big problem.
I was thinking of opening a book store a few years ago and one of the things I had decided to do was change the open hours to reflect the people I was trying to sell to. Was planning on being open from 3 pm to 11 pm 4 days a week. But health and inertia intervened and now we are surrounded by books 24/7 and selling on the web. Much lower overhead and no set hours. But no walk-in traffic. To offset the lower overhead on rent and utilities is the shear amount of work that it takes to get the book ready (on line) for someone to buy.
Whereas in a brickfront used book store you take the boxes of used books and take the books out, search and see what the book is worth, pencil in the price, enter it into inventory, assign a shelf location and put them in on the shelf.
In a online used bookstore you take the books out of the boxes and search to see the current price range on the particular book, decide how much the book is worth, enter the book and it’s condition into the database, scan the front and back of the book, convert the scans to the proper size, enter the picture number in the database, assign a shelf location for the book, and put them on the shelf.
After putting it down on the screen it looks like the bigest difference is the addition of the scan and the detailed description of each book.
I’m already working to automate a lot of the steps required to scan, resize, make thumbnail, rename, upload to correct places, so maybe it will be less labor intensive and human error prone.
Ah well. Ramble over. Time to get back to the php/wordpress mines…